We exist in the Electronic Age, where information is King and consumers know how to source it easily.
Current trends show that consumers, especially 14-29 year old demographic are tech savvy, respond best to digital information and that easy access to product information is a key factor in their purchasing decisions.
The uptake and implementation of electronic signage is on the increase with leading companies understanding the value and benefits afforded by a communication medium in-store that can; sell, educate, and stimulate the consumer at the closest point to purchase- IN YOUR STORE. Again, we live in an electronic age where society is used to receiving information via electronic imaging.
Optical Signage has a wealth of experience in the digital signage industry managing large signage networks over the past 5 years.
We have developed software currently used by companies such as Telechoice and TABCORP, and as such the expert knowledge resides with us.
This level of involvement with our clients’ businesses has enabled us to meet their needs for custom requirements and create new and exciting products for the digital signage market.
One such development by Optical Signage is the Active Display Systems.
Put simply the Active Display Unit is where a product is attached to unit that is connected to an lcd screen. When a customer is in a retail store browsing and they pick up that product (could be a telephone or a running shoe for example) information on that particular product is displayed on the screen in front of the customer. In the case of mobile telephones, a customer can find out the features of the mobile phone, the cost of the mobile phone – compare 12 and 24 month plans between different carriers, in an easy and clear way. When the customer replaced the product – the information will disappear from the lcd screen.
The Active Display System allows your company to present more of your product to a wider audience with EASE by delivering your message via a high impact digital medium.
Because our product has been developed exclusively in house this means our product can evolve with your business as required. The possibilities are endless.
We’ve made it as easy as possible for you to integrate it into your current business processes with minimal interaction required by your staff, in fact sales staff should be encouraged to use this application as a sales tool. The marketing benefits are also great. Data is compiled whilst customers use the Active Display Systems allowing Management to ascertain which models/ products are most popular – and how this translates into actual sales.