SNAP Active Display

SNAP Active Display provides critical customer engagement

Enable your customer to interact through traditional, active methods such as touch screen systems and also through our passive product integration module “SNAP Active Display”.

The uptake and implementation of electronic signage is on the increase with leading companies understanding the value and benefits afforded by an in-store communication medium that can; sell, educate, and stimulate the consumer at the closest point to purchase. One example of this is the success of Walmart’s “Smart Network” which showed a sales uplift of up to 28%. See the article on RetailCustomerExperience.com

Optical Signage has obtained a wealth of experience in the digital signage industry over the past 8 years working closely with companies such as Telechoice, Tabcorp, TorchMedia and Eyecorp. This level of involvement with our clients’ has enabled us to meet their needs for custom requirements and create new and exciting products for the digital signage market.

One such development by Optical Signage is the SNAP Active Display module.

Put simply the SNAP Active Display module is where an on the shelf product is able to interact with an LCD screen. When a customer is in a retail store browsing and they pick up that product (could be a telephone or a running shoe for example) information on that particular product is displayed on the screen in front of the customer. In the case of mobile telephones, a customer can find out the features of the mobile phone, the cost of the mobile phone – compare 12 and 24 month plans between different carriers, in a simple and clear manner. When the customer replaces the product, the product specific information will disappear from the LCD screen and the normal marketing schedule will continue.

The Active Display System allows your company to present more of your product to a wider audience with ease by delivering your message via a high impact digital medium.

We’ve made it as easy as possible for you to integrate it into your current business processes with minimal interaction required by your staff, in fact sales staff should be encouraged to use this application as a sales tool. The marketing benefits are also great. Data is compiled whilst customers use the Active Display Systems allowing Management to ascertain which models/ products are most popular – and how this translates into actual sales.




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		SNAP Active Display provides critical customer engagement Enable your customer to interact through traditional, active methods such as touch screen systems and also through our passive product integration module “SNAP Active Display”. The uptake and implementation of electronic signage is on the increase with leading companies understanding the value and benefits afforded by an in-store communication medium that can; sell, educate, and stimulate the consumer at the closest point to purchase. One example of this is the success of Walmart’s “Smart Network” which showed a sales uplift of up to 28%. See the article on RetailCustomerExperience.com Optical Signage has obtained a wealth of experience in the digital signage industry over the past 8 years working closely with companies such as Telechoice, Tabcorp, TorchMedia and Eyecorp. This level of involvement with our clients’ has enabled us to meet their needs for custom requirements and create new and exciting products for the digital signage market. One such development by Optical Signage is the SNAP Active Display module. Put simply the SNAP Active Display module is where an on the shelf product is able to interact with an LCD screen. When a customer is in a retail store browsing and they pick up that product (could be a telephone or a running shoe for example) information on that particular product is displayed on the screen in front of the customer. In the case of mobile telephones, a customer can find out the features of the mobile phone, the cost of the mobile phone – compare 12 and 24 month plans between different carriers, in a simple and clear manner. When the customer replaces the product, the product specific information will disappear from the LCD screen and the normal marketing schedule will continue. The Active Display System allows your company to present more of your product to a wider audience with ease by delivering your message via a high impact digital medium. We’ve made it as easy as possible for you to integrate it into your current business processes with minimal interaction required by your staff, in fact sales staff should be encouraged to use this application as a sales tool. The marketing benefits are also great. Data is compiled whilst customers use the Active Display Systems allowing Management to ascertain which models/ products are most popular – and how this translates into actual sales.